Fight against child abuse
- First private sector organization to work towards protecting children and their rights.
- First of many long term projects initiated.
In an effort to reduce the incidence of child abuse and neglect, Bharti Airtel in partnership with the Sri Lanka College of Pediatricians launched a booklet which outlines the knowledge, skills and attitudes that are required of parents, guardians and teachers to help protect children from abuse and neglect.
Seminars were held to educate relevant stakeholders regarding the attention required by children, the importance of educating children on how to protect themselves against child abuse and the steps that should be taken upon occurrence of child abuse.
The booklet which was published in collaboration with Sri Lanka College of Paediatricians was distributed to schools as an initiative to create awareness among children and adolescents on child abuse. Special awareness programs were also organized with the attendance of specialist doctors in schools on request.
Lady Ridgeway Hospital project
Airtel Lanka partnered with the Lady Ridgeway Hospital in 2013 marking the commencement of a long term project by decorating the corridors of the Lady Ridgeway Hospital creating an educative and colorful environment. Further extended the project by draping the walls of the OPD in color pictures with the objective of creating a pleasant surrounding for the 3000 or more child patients who visit the OPD daily. Continuing the partnership also donated furniture, waiting room seats and televisions to the OPD of the hospital on several occasions and since then continued to bring smiles to the children during the Christmas season by going caroling from ward to ward.