Airtel launches ‘Data Double, Awasi Double’ 100%

January 2020

- 100% additional data on all Rs.99 recharges via the ‘My Airtel’ App Cementing its presence as the most preferred mobile service provider among youth, Airtel Lanka recently announced ‘Data Double, Awasi Double’ the telco’s latest package which provides double data benefits. The new offer aims to provide users with maximum value by delivering 100% extra data on Rs. 99 recharges via the ‘My Airtel’ App.

Designed to deliver value beyond the standard talk-time focused packages in the market today, Airtel users can now leverage on ‘Data Double, Awasi Double’ to suit their data preference. The new bundle is geared to support Airtel’s broader mission to offer a complete smartphone experience to as many Sri Lankans as possible.

The Rs.99 pack, was initially introduced with the benefit of equivalent value in talk time, inclusive of 1,000 SMS and 350 MB of data under a 21 day validity period. With the launch of ‘Data Double, Awasi Double’ Airtel customers can now benefit an additional 350 MB amounting to 700 MB of data, upon purchase via the ‘My Airtel’ App. Customers may use their mobile wallet, debit or credit card to purchase the Rs. 99 pack on My Airtel app.

“As a brand that is strongly linked with Sri Lankan youth, we are always looking for innovative ways to cater to this segment’s evolving preferences; particularly in relation to their rapidly increasing demand for data and text over voice services. Products such as Airtel ‘Data Double, Awasi Double’ are designed especially to suit these evolving consumer requirements of staying connected throughout the day. Additionally, the benefits of the new product are accessible via the My Airtel App, as these same consumers prefer transacting online as opposed to traditional methods.” Airtel’s Chief Marketing Officer, Chandrashekhar Singh Chauhan said.

Alongside the launch of ‘Data Double, Awasi Double,’ Airtel also initiated the ‘Airtel 99 Tik Tok Challenge’. To enter the challenge users may upload a creative video onto their Tik Tok accounts, using the promotional soundtrack with the hashtag #airteldoubledata. The soundtrack can be searched as ‘Airtel 99 Tik Tok’ on the social networking page. The winner of the competition will receive a smartphone while the runner up and the second runner up will be able to take home a cash prize. The ‘Airtel 99 Tik Tok challenge’ ends on the 15th of March 2020.

My Airtel is the free customer service app designed for Airtel subscribers in Sri Lanka. Through the app, subscribers may access their user accounts, track data usage, recharge, pay bills and enjoy music and movies – all within one integrated and easy-to-use platform. In order to gain the maximum out of their connection, Airtel also provides users with the option to convert to a 4G SIM free of charge. To start the conversion, users need simply dial 780 or *780# and visit their nearest SIM change outlets. Recharge packs will also be available island wide at any Airtel Store or any retailer.

Airtel introduces anytime bonus data rewards

January 2020

- No hidden divisions between day and night usage
- Most rewarding and flexible offering in the market

Responding to rising demand for greater value, convenience, and flexibility in mobile data, Sri Lanka’s most youth-focused telco brand, Airtel Lanka, announced a new bonus data scheme to reward its loyal customers.

For the first time in Sri Lanka, Airtel users can grab upto 50% additional data on various data packages, at no extra charge. With zero hidden restrictions the ‘App Bonus Data’ scheme is available to all customers and can easily be obtained through data recharges, reloads, web purchases and in-app purchases – via credit or debit cards.

To redeem the bonus data, Airtel customers can login to their MyAirtel app and simply click on the rewards pop-up and claim the bonus data. For customers who do not already have the MyAirtel app installed, an auto generated message with the app link will be shared upon the purchase of mobile data.

“Recognizing the evolution in data consumption patterns, we at Airtel are proactively working on providing solutions to enhance our customer’s experience. Whilst looking for speed and value, consumers have already established expectations and preferences for their digital consumption which has no limitations based on day or night.”

“By breaking down the barrier between day and night-time usage, we give the Sri Lankan mobile user total control as to how and when they spend their data with no hidden conditions or restrictions. This is part of a wider strategy that we are driving aimed at empowering users by giving them the maximum in choice,” Airtel’s Chief Executive Officer and Managing Director Jinesh Hegde said.

In order to gain the maximum out of their connection, Airtel also provides users with the option to convert to a 4G SIM free of charge, bundled with a further 5GB of free mobile data. To start the conversion, users need simply dial 780 or *780# and visit their nearest SIM change outlets.

#AirtelThanks is the telco’s exclusive rewards program which is construed to the benefit of all Airtel users by a customized rewarding system, free digital content, VAS offers and other exclusive benefits based on their usage. Customers can claim these benefits and other exclusive offers, deals and discounts through the ‘My Airtel’ App. ‘My Airtel’ is the free customer service app designed for all Airtel subscribers in Sri Lanka. Through the ‘My Airtel’ app, subscribers may access their user accounts, track data usage, recharge, pay bills and enjoy music and movies.

Driving growth at the frontlines: Airtel Sales team wins at SLIM NASCO 2019

December 2019

Airtel Lanka’s continuous investments in training and skills development led to two of their best sales team members winning Gold and Bronze Awards at the recently concluded SLIM NASCO Awards 2019. Airtel Lanka, Senior Territory Executive, Bishrul Suhaib was presented with the Gold Award for Sales Executive/ Supervisor in Telecommunication under the “Best of the Best” category while Airtel Lanka, Territory Manager, Ishan Malwattage was declared the Bronze Award winner in the Territory Manager in Telecommunication category.

Reinforcing the telco’s position as a preferred employer of choice, Airtel Lanka extends to all it’s employees career development opportunities such as the Field Sales Executive (FSE) Development program which played a key role in the success of the recently recognised sales team members.

“Airtel Lanka’s people strategy is focused on enhancing and empowering each employee through investments in training and skills development complemented with a culture that values and rewards commitment and creativity. The awards which Bishrul Suhaib and Ishan Malwattage won at this year’s SLIM NASCO provide proof that that our approach truly brings out the best in our people, and we warmly congratulate both of them on their superb achievements,” Airtel Lanka CEO/MD, Jinesh Hegde stated.

Demonstrating their ability to the SLIM NASCO interview panel, both Suhaib and Malwattage presented on the innovative and user-friendly sales tactics that they applied to achieve sales targets. From a managerial perspective, Suhaib also demonstrated on the measures taken to empower his team and thereby his contribution to sustain the telco’s reputation as a sought after employer of choice. The team was further assessed on their performance over the selected assessment period, their potential or likelihood to move up in the sales hierarchy and the strategic value that they bring into the business while accomplishing their key performance indicators.

Notably, both of Airtel’s winning employees were recruited through its distributor network as part of its growing team of Field Sales Executive’s. These employees have been pivotal in the continuing success and rapid growth of the company.

The FSE Development programme also encompasses life and work skills education initiatives focusing on enhancing foundational skills, technical training and support to help them advance in their careers. Initially, every FSE goes through an orientation/induction training at the time of joining Airtel and they are exposed to quarterly training at regional levels which create an opportunity to upskill and expand their vocational capabilities.

Sri Lanka Institute of Marketing (SLIM) is the National body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. In 2010, SLIM went one step further and introduced the inaugural NASCO awards program which became the premier event for sales fraternity to recognize sales personnel among a range of industries.

Bharti Airtel Lanka wins at the National Business Excellence Awards 2019

December 2019

Airtel Lanka received the ‘Runner Up’ award in the ‘Other Services/Other Sectors’ category and was the only mobile telecom operator to be recognised at the 16th National Business Excellence Awards (NBEA) 2019.

The telco has been on a winning streak with prestigious awards such as ‘The Top 25 Best Workplaces’ in Sri Lanka, the only telco among the ‘10 Best Workplaces for Women’ in Sri Lanka, awarded by the Institute of Great Place to Work. Simultaneously, Airtel was recognised at the CMO Awards as Sri Lanka’s ‘Best Brand’, ‘Best Employer Brand’ and ‘Best Innovation for Retention Strategy’ by the World HRD Congress. Airtel was also awarded as a ‘Company with Great Managers’ along with 3 individual Great Manager Awards presented by the Colombo Leadership Academy in partnership with People Business India. They also secured a Gold and Bronze awards in the Sales Executive/Supervisor in Telecommunication and Territory Manager in Telecommunication categories at SLIM NASCO organised by the Sri Lanka Institute of Marketing, all in the concluding year.

These recognition’s are a true result of Airtel’s continued investments in creating an enabling work environment and an enriching work experience for its employees, reflecting the success of the organisation as an employer of choice in the telecommunication industry providing exceptional employment experience whilst displaying business excellence.

The NBEA is one of Sri Lanka’s pioneering award competitions initiated by The National Chamber of Commerce Sri Lanka in 2004 and has maintained a reputation of unparalleled corporate excellence, gaining much recognition as the symbol of excellence for the best of the best businesses in Sri Lanka.

From Left: Lakmal Ranasinghe (Finance), Rumal Warnakulasuriya (Marketing), Kushani Ambawatte (Customer Experience), Surangi Rajapakse (CEO’s Office) , Kanishka Ranaweera (Head HR), Jinesh Hegde (CEO/MD), Sureni Dayaratne Wijesinghe (HR) , Shara Rajaguru (HR), Savini Pandikorala (Finance), Shafiya Careem (Marketing), Dumindu Thilakaratne (Network), Suhaib Bishrul (Sales), Ishan Malwattage (Sales)

Airtel Airpay: First telco to offer Direct Carrier Billing for Google Play Store in Sri Lanka since 2017

December 2019

Recently Sri Lanka became the first country in South Asia to declare e-sports as a national sport, and with 32 million mobile subscriptions and counting, we have been on a fast track to a digitally inclusive society.

Apps are big businesses, and even locally, they have contributed to a surge in the local gaming industry, home-based businesses and overall entertainment. However, limited traditional payment options such as cash-on-delivery & pre-order bank deposits, have created hurdles for localization of the digital experience. Given these limitations, are we truly ready to embracethe rising tide of in-app purchases?

With the emergence of Airtel’s “Airpay” Direct Carrier Billing (DCB) service, it has been clear that most young Sri Lankans are not just open, but are also eager to start transacting online, they just need convenient platforms, easy access and assured reliability. This dynamic can readily be seen in the massive 10x growth that Airpay has recorded on transactions made within the Google Play Store by Sri Lankan youth, leveraging on Airtel Lanka’s increasingly popular DCB service over the past two years since its launch.

What is Airtel Airpay and Direct Carrier Billing (DCB)?

Launched in 2017, Airpay was the first very first Direct Carrier Billing (“DCB”) service to hit the Sri Lankan market. DCB is an online payment method which allows users to make purchases on Google Play Store by charging payments to their phone bill or by using their pre-paid balance.

To avoid accidental purchases, Airpay is bundled with an easy-to-use refund option which is visible immediately on the purchased app and lasts for two hours. Users can keep a full track of their Airpay purchases via the ‘Order History’ in their Google Play account menu.

How secure is Airpay?

Forget instilling multiple buffer zones between fraudand your checking account or your personal cash because AirtelAirpay offers several layers of security when conducting transactions. The most customary security detail is the user verifying their identity by providing their google account password prior to any purchase.Airtel Airpay is directly linked to the user’s phone credit and the DCB service does not call for you to store your card or any other personal information on your device. This means that throughout all your purchases, Airpay will not gather your data or share any data points with a third party. This also means that with Airpay, unlike a card swipe or even an e-wallet, there is no static datawhich can be skimmed at any future date.

Why is DCB more popular?

Youno longer have to own a credit card, debit card or even a bank account to shop on Google Play Store. This is great news for the average Sri Lankan online shopper and even so for younger usersas they can be wary of saving card details and personal information online over fears of identity theft, accidental purchases and the additional banking charges.

As more young Sri Lankans flock to online portals to meet their demand for everything from shopping to entertainment, cashless payments would likely take on special significance for young Sri Lankans who live outside of the Western Province, who typically do not have access to credit or debit cards until they leave school or start their first job.

So how do you use Airpay?



Customers can easily access Airpay on their android handsets by adding ‘Use Airtel Billing’ in the payment methods of their Google Play account menu. Once the selection process is complete, the user can simply click on ‘Buy’ on their favourite content, select ‘Bill my Airtel account’ and provide their Google account password to confirm the purchase.

Airtel Lanka, the only Telco to be ranked a Top 10 Best Workplace for Women in Sri Lanka

November 2019

Cementing its place as a preferred employer of choice, Airtel Lanka, became the first telco in the country to be ranked among the Top 10 Best Workplaces for Women in Sri Lanka in the inaugural edition of the Best Workplaces for Women Study 2019. At present, amongst the Airtel female workforce; 63% occupy a managerial role, 57% are working mothers and, 70% are married.

An initiative by the Great Place to Work Sri Lanka together with the Women in Management Sri Lanka, the results of the study were compiled through an analysis of anonymous surveys exploring the extent to which women are integrated into an organisation.

The survey also focused on the degree to which women in an organisation feel supported reach their full potential, together with an analysis of their daily experience in the office relative to those of their male counterparts. This was combined with an objective comparison of women’s representation at different levels in the organisation, with a particular focus on women in management.

“We are honoured to be in the inaugural list of Best Workplaces for Women in Sri Lanka. It validates our Human Resource strategy in creating a workplace focused on empowering our people to perform to their fullest potential. Our strategies especially look at removing the barriers which prevent women from performing to the fullest. We are confident that these values hold the key to the continued success of Airtel.” Airtel Lanka CEO/MD, Jinesh Hegde said.

Airtel as a telco, adopts a holistic approach to Human Resource Management which is primarily focused on empowering employees to achieve their fullest potential leveraging on progressive policies, skills development, and an open, idea-driven culture.

Among the numerous practices which helped Airtel to secure its place amongst the Top 10 Best Workplaces for Women in Sri Lanka was its policy of providing all Airtel employees with agile working such as flexi-hours and work from home opportunities during contingencies – an often underappreciated feature which enables more women to continue pursuing their careers while managing their personal obligations. At Airtel, women are given the freedom to move between divisions which are traditionally considered male dominant.

The company also insists on a fair parental leave policy, providing 26 weeks of maternity leave and one week of paternal leave for all eligible employees – well above the minimum legal requirements of the country. The organisation believes such policies are vital given that over 400,000 Sri Lankan women are kept out of the workforce simply due to lack of access to such flexible working hours.

Notably, Airtel Lanka’s ranking as Top 10 Best Workplaces for Women follows a spate of prestigious awards, recognising the company as being among Sri Lanka’s Top 25 Best Workplaces by Great Place to Work Institute Sri Lanka for two consecutive years. This, in addition to being awarded the Best Employer Brand by the Employer Branding Institute and the World HRD Congress in India.

Great Place to Work, headquartered in the USA provides advisory services, assessments, benchmarks and frameworks to create, sustain and recognise outstanding workplace cultures in over 57 countries and across five continents including Sri Lanka.

Airtel Lanka secures 900MHz spectrum allocation from TRCSL

November 2019

- Enables upgrade of voice and data experience

November 13, 2019: Sri Lanka’s most preferred telco brand among youth, Bharti Airtel Lanka (“Airtel Lanka”), announced that it had secured the allocation of 5MHz of the 900MHz spectrum band from the Telecommunications Regulatory Commission of Sri Lanka (TRCSL).

The allocation was on an “administrative basis” and based on a pre-published criteria. The criteria mentioned, among other things, “in order to create a level playing field for all 4 Mobile Operators where every operator shall have equal amount of spectrum at all possible times in such economical bands. Therefore, during evaluation of applications the prominence will be given to minimize unequal distribution of radio frequency spectrum (if any) within the above band.” The criteria further mentioned that the “evaluation will be based on to guarantee interference free spectrum”.

“I would like to thank the TRCSL for taking an approach to create a level playing field, which ultimately benefits the end consumer. We have been awarded the spectrum through a transparent process and have already begun using the allocated frequency after paying the required fee to use this 5MHz of spectrum which had been determined on a formula that was applied to all other operators.” Airtel Lanka Managing Director/Chief Executive Officer, Jinesh Hegde said.

The said spectrum results in wider coverage providing Airtel users with enhanced voice and data experience. This is the first step in a bold strategy from Airtel which aims to leapfrog current benchmarks in order to provide an unbeatable user experience.

Championing a diverse workplace: Airtel partners with EFC to train persons with disabilities

October 2019

• First Telco in Sri Lanka to partner with EFC to provide workplace training for people with disabilities

October 15, 2019:As a brand that resonates with empowering the youth of Sri Lanka, Airtel Lanka signed a memorandum of understanding (MoU) with the Employers’ Federation of Ceylon (EFC), to open up on-the-job training opportunities for people with disabilities.

The initiative began as a pilot project when Airtel recruited a partially,visually impaired individualon a six months training period through EFC’s Employers’ Network on Disability.

“The advancement of technology has empowered people with disabilitiesas individuals capable of contributing to society on a much greater scale by achieving their fullest potential. The diversity of thought and experience that such individuals bring to a workplace is invaluable”.

“The onus is therefore on each of us as employers to understand the obstacles which people with disabilities face, and work to find solutions that will enable these individuals to enter the workforce, understand corporate and business dynamics, and be given the same chance as everyone else to deploy and develop their talents in a professional setting. Airtel Lanka is therefore proud and honoured to be the first telco to partner with the EFC on this vital initiative,” said JineshHegde, Airtel Lanka Chief Executive Officer.

With the agreement finalised, Airtel will now commence a half-yearly training programme that will offer moreparticipants a chance to gain practical experience and insights into the different aspects of the Airtel business model and consumer lifecycle, while the company continues to maintain a holistic and comprehensive policy of inclusion and diversity in the workplace.

“It is indeed a privilege to partner with Airtel Lanka, which is a leading internationally renowned telco within our membership. Their involvement in the Employers Network on Disability by systematically creating opportunities for on-the-job training for people with disabilities has to be lauded. Whilst many initiatives have been taken by employers in this country to offer such opportunities, there still exists much apprehension surrounding people with disabilities that often hinder their ability to enter the workforce and enhance their financial independence. That is why we consider the network’s partnership with Airtel as a shining example to other organisations to implement disability-inclusive strategies at their workplaces.” The Employers' Federation of Ceylon, Director General/ CEO, Kanishka Weerasinghesaid.

The scope of training will include an in-depth focus on key aspects of the dynamic telco working environment, including exposure to sales and customer interaction. Airtel will also seek to actively recruit participants of the programme upon completion based on company requirements.

Operating on the core values of ‘Alive, Inclusive and Respectful,’ this partnership is a reflection of how the organisation champions diversity and promotes equal opportunity for all.

Ranked among the top 25 Best Workplaces and a Top 10 Best Workplace for Women by Great Places to Work in Sri Lanka,the mobile service provider recently was also crowned the Best Employer Brand by the World HRD Congress in recognition of Airtel’s efforts to recruit, retain and hone the best talent in the industry while promoting an enabling work environment and an enriching work experience.

“Airtel Sri Lanka’s Fastest” winners enter the national arena

October 2019

October 16, 2019: Shayani Senarathna, winner of the Female Open Category of ‘Airtel Sri Lanka’s Fastest’ competition has been selected to represent Sri Lanka at the inaugural ACC Women’s Emerging Teams Asia Cup 2019 after she was included in the 15-member squad. Consecutively after their exposure into the world of cricket through the competition, six others fom the top 14 next generation of Airtel Sri Lanka’s Fastest have now gone onto impacting the national arena of Sri Lankan cricket.

Dubbed as the female ‘Slinga Malinga’, Shayani Senarathna, who hails from Kandy, currently clocks a scorching speed of 104 km/h. During the preliminary stages of Airtel Sri Lanka’s Fastest, the island-wide quest to discover Sri Lanka’s next generation of pace bowling talent, Shayani clocked a bowling speed of 88 km/h. Under the guidance of Sri Lanka’s Former National Bowling Coach Anusha Samaranayake, Shayani improved her speed up to 98 km/h during the third round of the competition where she was selected among the top 14 fast bowlers.

The overall winner of Airtel Sri Lanka’s Fastest, Eshan Malinga with a speed of 141km/h during the finals is now selected to play for Colombo Cricket Club (CCC). Eshan who is also known as “podi Malinga” began the competition with a speed of 131 km/h. Malindu Shehan who won the over 19 category with a speed of 140 km/h has also been selected to play for the Burgher Recreational Club (BRC). His starting speed in the competition was 123 km/h.

Following their contemporaries from the top 14 finalists, Mohommed Fahim and Rsanjana Aravindu from the over 19 category have now been selected to play for the Police Sports Club and the Tamil Union club respectively. Aravindu has also begun playing for the Sampath Bank Team while Chiran Theikshana and Maleesha Duran from the Under 19 Category have been selected to play for the Burgher Recreation Club.

Airtel Sri Lanka’s Fastest began in February of 2019 with 10,000 participants from over 11 districts entering the competition from across the country at the initial trials. With a select pool of 145 bowlers, the competition progressed through its different levels while asserting a 360-degree approach to hone the full potential of these fast bowlers. From their first musculoskeletal screening, to on-site training camps and even their very first strength and conditioning sessions, the fast bowlers advanced through the competition under the guidance of Airtels superstar coaching team comprising of Anusha Samaranayake, current Sri Lankan T20 captain and legendary death bowling sensation, Lasith Malinga, together with icons of the Sri Lankan game, Chaminda Vaas, Hashan Tilakaratne and Upul Chandana.

18 year old scorches Airtel's Fastest with 141km/h thunderbolt

October 2019

Following an exhilarating 9-month programme spanning across 11 districts and a talent pool of over 10,000 aspiring hopefuls, Airtel Lanka announced the 3 winners of its trailblazing hunt for Sri Lanka’s next generation of fiery pace bowlers – Airtel Fastest in partnership with Derana.

The first competition of its kind in Sri Lanka, the title of Airtel Fastest was awarded to Eshan Malinga who competed in the under 19 category and recorded a scorching pace of 141 km/h. He was closely followed by Malindu Shehan, who dominated the over 19 category by clocking a bowling speed of 140 km/h.

Meanwhile, a crowd favourite who has been dubbed ‘the Female Slinga Malinga’ by fans, Shayani Senerathna took the champion’s title in the open female category after setting a blazing speed of 104 km/h.

Mohammed Akeel emerged as runner up in the under 19 category with a fiery pace of 134 km/h while Mohammed Faheem was runner up in the over 19 category with a speed of 137 km/h and the talented young Malsha Madushani took the runner up position in the open female category with a highly impressive 101 km/h.

18 year old scorches Airtel Sri Lanka’s Fastest with a 141 km/h lightning bolt

October 2019

  • Eshan Malinga from Rathnapura crowned as Airtel Fastest and under-19 champ with a scorching 141km/h
  • ‘Female Slinga Malinga’ Shayani Senerathna from Kandy clocks in at 104 km/h to win the open-female category
  • Malindu Shehan from Tangalle wins over 19 title at 140 km/h

Sri Lanka’s pool of prime fast bowling talent is set to receive a fresh burst of energy as Airtel Sri Lanka’s Fastest, in partnership with Derana - reached an exhilarating finale with the crowning of its 3 winners.

Emerging as the overall winner of the very first Airtel Sri Lanka’s Fastest contest was Eshan Malinga, who competed in the under 19 category and set the pace for the entire contest, clocking in at a scorching 141 km/h.

Following closely behind was over 19 winner Malindu Shehan who maxed out the speed gun at the finale at 140 km/h, while crowd favourite who has been dubbed ‘the Female Slinga Malinga’ by fans; Shayani Senerathna - clocked in at a blazing 104 km/h to take the champion’s title in the open female category.

“Airtel is driven by a passion for youth empowerment. We are alive to their needs, and we work with them, anticipating, adapting and creating platforms that enrich their lives. With Airtel Sri Lanka’s Fastest, we sought to unearth young boys and girls from all over Sri Lanka who had the talent to become fast bowlers and to give them access to world-class coaching and mentoring from their own cricketing heroes to realise their dreams of making it to the national squad.

“The results of our signature youth programme is now quite evident. I am proud to say that whilst some of the boys have been recruited be a part of renowned sports clubs, the highlight truly is that all of the top final girls and the winner of Airtel Sri Lanka’s Fastest have been called for trials in the national squad. We are all extremely proud of the remarkable improvements and fearless determination shown by all who took part in this competition.” Airtel Lanka CEO/MD Jinesh Hegde said.

Notably, the contest also sought to lend support to the runners-up in each category with Mohammed Akeel setting a fiery pace of 134 km/h in the under 19 category, Mohammed Faheem reached a peak speed of 138 km/h in the over 19 category while pace prodigy Malsha Madushani clocked in at an extremely impressive 101 km/h.

The culmination of an exhaustive talent search and training programme designed to seek out and hone the talents of aspiring pace bowlers across the entirety of Sri Lanka, the Airtel Sri Lanka’s Fastest winners were selected from an initial pool of 10,000 aspiring hopefuls from across the country.

Airtel Sri Lanka’s Fastest in partnership with Derana commenced in February under the guidance of Sri Lanka’s former National Bowling Coach, Anusha Samaranayake, conducting open auditions across 11 districts in Sri Lanka with the goal of identifying gifted, young boys and girls with the potential to eventually play for the national team.

Subsequently, 145 fast bowlers were selected and narrowed down to the top 45 fastest who went through to the second round which included coaching camps and sessions with Airtel’s ‘Super Star coaching team’ comprising of Samaranayake and current Sri Lankan T20 captain and legendary death bowling sensation, Lasith Malinga, together with icons of the Sri Lankan game, Chaminda Vaas, Hashan Tilakaratne and Upul Chandana.

Airtel Lanka pulls off a hat-trick at CMO Asia Awards 2019

August 2019

  • Recognized for innovations in Brand Leadership and HR
  • Crowned Sri Lanka Best Employer Brand by HRD Congress

Consolidating its reputation as one of Sri Lanka’s most dynamic telcos and the preferred brand for young Sri Lankans, Airtel Lanka announced another exceptional performance at the recently concluded CMO Asia Awards 2019, bringing home a total of three awards.

In addition to being presented with the coveted Sri Lanka Brand Leadership Award by World Marketing Congress, Airtel was also crowned Sri Lanka Best Employer Brand, by the World HRD Congress, while the company’s pioneering Field Sales Executive (FSE) Retention Programme won resounding praise as well as the award for Best Innovation in Retention Strategy.

“Customer engagement and satisfaction are our number one priority at Airtel Lanka, and neither of these goals are possible without effective marketing and an enthusiastic and motivated team to back it up. The success we are enjoying as the fastest growing telco in Sri Lanka is a direct result of the investments we have made in our people, as well as understanding and communicating with our customers. Given the exciting developments taking place at Airtel to provide even greater value to our customers, we are confident that more success is around the corner,” Bharti Airtel Lanka's Chief Executive Officer and MD, Jinesh Hegde said.

The Sri Lanka Best Employer Brand Awards are an annual regional event organized in the lead-up to the World HRD Congress Global Employer Brands. Attracting participation from Sri Lanka’s most exemplary leaders in HR, award-winners do not present submissions for the awards, but instead are selected on merit following intensive evaluation of strategies deployed by organisations to recruit, retain and hone the best talent in the industry.

Similarly, the Sri Lanka Brand Leadership Awards are presented to those corporates that are able to achieve extraordinary impact and reach, leveraging on innovative brand marketing and communications strategies to drive positive social changes that are aligned with organisational values. The awards are evaluated by a Special Jury and supported by a research in partnership with World CSR Day and World Federation of Marketing Professionals.

Particularly over the recent past, Airtel’s connection with young Sri Lankans has been on the rise, supported by products that are uniquely suited to the needs of Millennials and Gen Z, as well as unique engagements like Airtel Fastest – a pioneering contest to seek out and showcase Sri Lanka’s greatest undiscovered fast bowling talent.

Airtel Lanka is also ranked among the Top 25 Best Workplaces in Sri Lanka by the Great Places to Work Institute, and is committed to instilling a workplace culture that is: ‘Alive, Inclusive and Respectful’. This commitment is also extended Airtel Lanka’s prized Field Sales Executives, who have been pivotal to Airtel’s rapid growth in market share. Aiming to increase engagement with these vital teams, over the past two years, Airtel has invested heavily in training and professional qualifications in marketing in order to improve their effectiveness, while also establishing opportunities for career development; strategies which have drastically enhanced FSE retention over the two years that the programme has been active.

Having commenced Sri Lankan operations in 2009, Bharti Airtel is the island’s fastest operator to reach 1 million customers. A subsidiary of Bharti Airtel Limited, which is one of Asia’s leading integrated telecom services providers with over 100 million mobile customers, the brand has been featured in Forbes Asia’s Fab 50 list, rated amongst the best performing companies in the world.

CMO Asia is dedicated to high level knowledge exchange through leadership and networking amongst senior CMOs and brand decision makers across Industry segments. CMO Asia is organized and run by full-time professionals who are also committed to encouraging marketing professionals to share knowledge and experiences. Through this network, CMO Asia aims to generate high level thought leadership and peer networking amongst decision makers across industry segments in Asia.

Airtel, truly a great place to work - Ranked a Top 25 Best Workplace

July 2019

Illustrating the company’s inspiring and conducive working environment, Airtel Lanka has been recognised as a ‘Top 25 Best Workplace’ for the third time by the independent analysts, Great Place to Work Institute. Airtel Lanka has set in place a trust based, empowering relationship; a winning formula for both the company and its employees. Great Place to Work Sri Lanka conducts an anonymous employee survey, an evaluation of people practices and an in-depth culture audit prior to bestowing the credential of Great Place to Work on any company.

“Airtel’s promise is ‘an enabling work environment and an enriching work experience’ which are essential components of a great workplace. The workplace culture at Airtel Sri Lanka is a part of our legacy and is influenced by the notion that a company is only as good as its people.” commented Head of Human Resources at Airtel Lanka, Kanishka Ranaweera.

Building on the values of being ‘Alive, Inclusive and Respectful’, Airtel’s culture respects diversity and promotes equal opportunity for all. Airtel practices an open office culture where even the CEO sits amongst employees, promoting a culture of collaboration. The company upholds equality through open and transparent people practices including the availability of an independent ombudsman based offshore.

Airtel has developed a unique approach to executing the company’s business strategy which is driven by 22 cross functional project teams. This helps to eliminate the fragmented department mentality enabling all employees to pursue a collective goal and be accountable.

“We strive to drive innovation and technology to make telecommunication services accessible and useful to everyone. And We have recognized that in order to achieve that level of success, we have to consistently set the pace for a great work place and prepare for future needs.” commented Managing Director and Chief Executive Officer of Airtel Lanka, Jinesh Hegde.

Airtel provides flexible working arrangements to employees which include flexible hours, a relaxed dress code and sabbatical leave. Women are entitled to 26 weeks of maternity leave, above the legal requirement and also provide paternity leave and adoption leave.

Moreover, Airtel actively promotes Women in Management and accommodate the varying needs of modern working women. The company’s most recent initiative provides training opportunities for the differently abled individuals in collaboration with the Employers’ Federation of Ceylon.

Concluding the Managing Director and Chief Executive Officer of Airtel Lanka, Jinesh Hegde added “Our People have always been our ultimate differentiator. In an Industry where everything else is generic, our success has continuously been our People. It’s only owing to them we are who we are – a Best Place to Work”.

Great Place to Work, headquartered in the USA, is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognise outstanding workplace cultures. Great Place to Work provides executive advisory and culture consulting services to businesses, non-profits, and government agencies in over 57 countries across five continents, including Sri Lanka.

Airtel Changes the Game

25 June 2019

Unlimited voice calls for Rs 98 from today

Colombo, June 25, 2019: In a move that is set to revolutionize the telecom industry, Airtel Lanka has introduced a new product offering unlimited voice calls. With a price point of Rs 98, many industry analysts see this as something that will create real traction among telecom consumers.

Positioned as ‘the Katha Bus,’ the new product will further simplify Airtel’s prepaid proposition and addresses customers’ need for affordability, convenience and simplicity. The recharge pack is priced at Rs. 98 with a validity period of 30 days making it much more affordable than most essentials in the current context.

With the introduction of the new pack, Airtel customers can make unlimited calls to loved ones on their Airtel mobiles. The affordable pack is suited for heavy callers, reflecting Airtel's promise to enhance customer experience, offer a complete smartphone experience, and help subscribers to always stay connected.

In addition to unlimited Airtel calls, the recharge card offers up to 1,000 SMS’s and 100 MB of data for free with a validity period of 30 days. The plan was designed to accommodate customer needs for all mobile services to be built into a single recharge pack. By catering to the needs of its customers and delivering on its promise to provide affordable services, Airtel Lanka hopes to continue its customer-centric approach with the launch of many more innovative solutions.

Airtel has always been innovative and unique in its customer offerings, constantly striving to revolutionise the industry. With the launch of the new product, Airtel once again lives up to its reputation.

Jinesh Hegde, Managing Director and Chief Executive Officer, Bharti Airtel Lanka said, “Our customers crave for uninterrupted connectivity to support their busy lifestyle. This revolutionary recharge pack is designed to truly simplify the customer experience and offer great value to anyone. Customers no longer have to curtail voice calling in order to save money.”

He further noted, ”Additionally, with the rise of smartphones in Sri Lanka, consumers won't necessarily have to go for higher-priced plans in order to enjoy their devices.”

The recharge packs will be available islandwide at any Airtel Store and can be activated via the MyAirtel App, by logging into facebook.com/airtellife/ or https://recharge.airtel.lk/.

Airtel Lanka titled as the ‘Company with Great Managers’ at the Great Manager Awards 2018

March 2019

Illustrating the Company’s leadership prowess, Airtel Lanka clinched the ‘Company with Great Managers’ title as well as three individual awards for the second consecutive year at the Great Manager Awards 2018 held at the Kingsbury Hotel recently. The Company’s Head of Business Intelligence Rumal Warnakulasuriya, Head of Brand Strategy and Corporate Communications Charith De Chickera and Zonal Business Manager, Shamil Amit received accolades for their leadership skills and performance. The Great Manager Awards identifies, assess and recognize the managerial and leadership quotient of exceptional managers in organisations, providing an avenue for mangers to benchmark with the best, ascertain their strengths, provide guidance for development and enable them to become the best in their domain.

Commenting on the prestigious accolades, Bharti Airtel Lanka CEO/MD Jinesh Hegde said, “The recognition we received at the Great Manager Awards 2018 is testament to the organization’s continuous commitment and efforts in people development. The awards recognize and honour the caliber of our managers and the success of the ‘Lead Right’ programme which is the flagship people manager development programme of Airtel. Through fostering more great managers with specific training and development interventions, we envisage the growth and development of a dynamic and effective leadership pipeline across our organization.”

Great Manager Awards select winners based on a global research-based model known as R-OPTI. The model evaluates management style, focus on results, execution, people management, building team effectiveness and integrity of leaders. A global HR management initiative that revolves around identifying and rewarding inspiring and effective leaders in managerial positions, the Great Manager Awards foster a culture of improving performance capabilities and business acumen of management bodies in organisations.

Photo caption:
Charith De Chickera, Rumal Warnakulasuriya and Shamil Amit receiving the Great Manager awards. Jinesh Hegde-CEO of Airtel Lanka receiving the award for the company with Great Managers

Airtel’s Fastest’ looking for speeds over 150 Kmph

25 February 2019

COLOMBO, Sri Lanka — The Buffer Free Data Network; Bharti Airtel Lanka (“Airtel”), is looking to ignite the cricketing landscape with an island wide hunt for Sri Lanka’s fastest bowler. ‘Airtel’s Fastest’ will commence on the 23rd of Feb and will be holding fast bowling auditions across the country; looking to finally unearth Sri Lanka’s fastest Amateur, School Boy and Female in the country.

Commenting at the launch, Minister of Sports, Harin Fernando said “This was something I was deliberating putting together, and am grateful that Airtel stepped up with this timely initiative. There is a lot of undiscovered talent across Sri Lanka, all looking for a way to make their dreams of playing for the national team a reality. ‘Airtel’s Fastest’ is a great opportunity for them and I am confident we will unearth a few stars who will represent the country with distinction.”

Anyone between the ages of 16 – 24 can participate in the open auditions, which will kick off in February 2019 covering, Jaffna, Pollonnaruwa, Batticaloa, Matara, Badulla, Ruwanwella, Gampaha, Kurunegala, Kandy, Horana and Colombo. A hundred fast bowlers will be selected from these trials and will be then put through a coaching camp with Airtel’s ‘Super Star coaching team’ consisting of Lasith Malinga, Anusha Samaranayake and Chaminda Vaas. After which they will be put through a series of challenges to select the fastest in each category.

“Airtel has always stood for youth empowerment, we believe in bringing an exciting platforms and opportunities to showcase and develop their talents. ‘Airtel’s Fastest’ is another example. We’ve invested in some of the best fast bowling coaching talent in the world, and are sure the young boys and girls will benefit from their experience”. We are also exited to announce that the entire talent hunt will be turned into a 20 episode TV reality show with the help of our partners in this project Derana TV” said Mr Jinesh Hegde CEO of Bharti Airtel Lanka.

Bowling legends of the Sri Lankan Cricket team too, took the opportunity in highlighting the importance of initiating local competitions such as “Airtel’s fastest” and how this will impact in building up much stronger national cricket teams in Sri Lanka, in both men and women sectors.

Highlighting the opportunities it creates in powering up the future national cricket team of Sri Lanka, Right arm fast bowling legend and brand ambassador, Lasith Malinga said “At a time when Sri Lanka is in need of fresh talent at national level, this initiative made by Bharti Airtel Lanka is a golden ticket for the young bowlers of Sri Lanka to come into the limelight. I urge all budding fast bowlers to come forward and grab this opportunity with both hands.”

Details of trial locations and dates as well as applications for the competition can be found on Airtel’s facebook page ‘airtellife’. The organisers have also ensured that registrations can be done on the day of the event at the locations. Participants are urged to bring along some kind of photo identification when registering.

Photo caption:
Saumya Narain – With the presence of Sports Minister Harin Fernando, the past and present Cricketers challenge budding fast bowlers to come strike fear into batsmen at the launch of ‘Airtel’s fastest’ with Derena TV.

Airtel Celebrates a Decade in Sri Lanka Rolls out exciting range of benefits for its customers

12 January 2019

COLOMBO, Sri Lanka — January 12th, 2018: Airtel Lanka celebrated its 10th year in Sri Lanka, unveiling its biggest digital consumer programme – #AirtelThanks to delight its valued customers with exclusive benefits. #AirtelThanks is a first of its kind consumer program that will bring a range of exciting benefits to customers at no additional charge. Some of these would include complementary content access, exclusive recharge deals and attractive partner offers. All these and more will now be available to select Airtel customers throughout the year and the entire experience will be delivered digitally through the My Airtel App.

To commemorate the 10th anniversary, the operator has also rewarded 10 of its the oldest customers with a lifetime of free calls. As a token of appreciation, all the customers who joined the network in the first month of operations in Sri Lanka receive Rs.1000 worth of calling benefit and 10GB worth of data free of charge.

Commenting on this latest and significant milestone, Bharti Airtel Lanka’s Chief Executive Officer and Managing Director Jinesh Hegde stated: “We are excited to celebrate an entire decade of Airtel in Sri Lanka. While we have changed the way mobile communications work in the country through the introduction of several innovative services which include the concept of no hidden costs, customised internet packages and handset bundle offers, we have received an amazing love and support from the people of Sri Lanka. And thanks to their support, Airtel has become one of the most successful international brands to be established in Sri Lanka in terms of connectivity and accessibility across the Country.”

“#AirtelThanks is our biggest initiative to celebrate our relationships with customers. This is also a win-win programme for our customers and partners as it gives brands the opportunity to reach customers with highly targeted offerings,” he added.

Along with the commitment towards enhancing Airtel’s network presence across Sri Lanka and continuing to work towards new ways of delivering a seamless network experience to customers, Hegde further stated: “We are thankful to the customers and channel partners who have been with us for the last 10 years. We hope to continue our customer-centric approach with innovative solutions, catering to the needs of the people whilst delivering on our promises hinged on reliability, affordability and accessibility.”

As part of this extensive expansion project, Airtel will continue to deploy robust and world-class network infrastructure and equipment to strengthen its customers’ high-speed data connectivity and mobile internet experience. Airtel has been consistently investing towards Sri Lanka’s critical infrastructure and the telco’s comprehensive network offers unbeatable coverage in urban, suburban and rural pockets across all districts of the country.

Airtel’s impact in the country has not only seen the introduction of affordable technology paired with critical infrastructure but has also provided direct and indirect employment opportunities for over 60,000 citizens island-wide.

Photo caption:
Saumya Narain – Executive Committee of Airtel Sri Lanka rewarding long-standing customers since their inception.

Airtel enriches customer experience with new app and extended services

15 February 2018

Airtel Lanka introduced a series of additional tools and services to its growing customer base across Sri Lanka, in its continued effort to give the best experience to Airtel subscribers. Recently, Airtel launched the ‘My Airtel’ app, a comprehensive solution that allows subscribers to access a wide range of Airtel products and services through their smartphones and receive App only exclusive offers. Available for Android, Apple and Windows smartphones, the ‘My Airtel’ app allows subscribers to see their available and outstanding balance through an easy to navigate dashboard, pay or top up their account, activate packs and get array/bouquet of entertainment services.

Bharti Airtel Lanka CEO/ MD Jinesh Hedge commenting on the company’s continued drive to enhance customer experience said, “Brilliant customer care is when our customers are empowered to facilitate themselves without the need of reaching out to the call centre. As we expand, we need to simplify our subscribers’ interaction with us and enable them to take control of their account from anywhere, at any time.”

A live chat platform was also launched, allowing customers to interact with Airtel Sales, Customer Service, and Technical Support agents through airtel.lk, ‘My Airtel’ app and on the ‘Airtel life’ Facebook Page & Messenger. The chat platform will provide customers with an ‘anywhere-anytime’ access to support with their package, technical support or any other inquiry related to their Airtel connection.

Further enhancing the subscriber experience, customers can now obtain services and support from over 13,000 outlets spread across Sri Lanka. The Airtel outlets are specifically geared to offer premier services such as mobile data services, reloads and recharges, SIM registration and replacements, and bill payments.

Photo caption:
Saumya Narain – Chief Service Officer, Airtel Lanka, Launching ‘My Airtel App’ to our customers

Airtel First to Empower Customers To Shop On Google Play Using Their Mobile Balance

15 November 2017

for the first time in Sri Lanka customers will be able to purchase apps and other digital content through their Airtel recharges or reloads on Google Play. This Direct Carrier Billing (DCB) service will permit prepaid customers to have their purchases deducted from their remaining balances, while postpaid customers will have their purchases incurred to their monthly phone bill.

Given that the circulation of credit cards is still considerably low, especially among the youth of Sri Lanka. Airtel's recent collaboration with Google Play will introduce a great alternative to online purchases for those who currently do not have a credit or a debit card. Airtel customers will be the first to be able to purchase digital content from the comfort of their smartphones, reaping the benefits of Airtel's 40% faster internet and Google Play security. Airtel customers will now have access to millions of paid apps on Google Play store, including new movies, music, educational content and games.

“Although a lot of people are online, their ability to transact has been limited because of the requirement to own a credit card. This alliance will give our customers the ability to do so in a convenient and safe manner.” said Jinesh Hegde, CEO/ MD at Bharti Airtel Lanka. “This is a highly customizable payment solution that gives digital merchants and app stores direct access to mobile operators’ wallet”

Customers can easily activate DCB on their android handsets by adding ‘Use Airtel Billing’ in the payment methods of their Google Play account menu. Once the activation is complete, the user can simply click on ‘Buy’ on their favorite content, select ‘Bill my Airtel account’, and provide their Google account password to confirm the purchase.

To boost customer trust and avoid accidental purchases, DCB comes with a refund option that is visible immediately on the purchased app and lasts for two hours users can keep full track of their DCB purchases via ‘Order History’ in their Google Play account menu.

With many partners to come, Airtel customers are well poised to expand the number of e-commerce services that are supported by operator payment options thus making bookings, appointments, and other services a click away.

Airtel clocks fastest internet speeds in Sri Lanka

20 August 2017

Tops TRCSL 3G speed tests from November 2016

There are many claims in the market of varying internet speeds, the only body authorised to carry out speed test in Sri Lanka the Telecommunications Regulatory Commission of Sri Lanka (TRCSL), released its latest publication of internet speeds by service providers on their website ( www.trc.gov.lk). Accordingly Airtel recorded the fastest mobile internet service provider in the country recording a maximum data speed of 24.2 Mbps and an average speed of 12.4 Mbps on their 3G network. A position they have held onto since November 2016.

Sri Lankan smart phone user on an average spends 3 hours a day using the internet. TRCSL monthly speed test has become the benchmark by which discerning customers make their choice for an internet service provider. Bharti Airtel Lanka as the Sri Lanka’s fastest 3G internet service provider for the 6th consecutive publications, a feat not achieved by any network since the inception of the speed tests.

Commenting on the on the results, Mr. Jinesh Hegde CEO of Airtel Lanka said, “The use of mobile devices have shifted prominently from making calls to the use of data. We at Airtel having seen these signs a couple of years ago we continuously invested towards amazing customer online experience with the deployment of technologies resulting in a 40% increase in speeds. Our engineers work around the clock to ensure we keep to these standards and it is testament of their hard work. We will continue to improve our online customer experience in keeping with our organization’s mission of enriching lives of our community”

Airtel’s success story lies in its adaptation of advanced technological application to generate high speed data delivery. Airtel incorporates ‘Smart Cache Technology’ which regularly stores the frequently used content of a customer in local servers instead of off shore servers. This method not only enables Airtel to deliver content much faster to customers, as it eliminates external interruptions. In addition, Airtel uses ‘Dual Carrier Technology’ which uses 2 channels for data transfer, doubling the internet speeds to offer hassle-free user experience exclusively for the Airtel customers.

With its focus on delivering an unmatched internet experience for Sri Lankans, Airtel has seen a commendable rise in market share and subscriber base especially among the youth in the country. Recent research studies revealed Airtel to be the preferred mobile network for Sri Lanka’s youth. With further endorsements from social media giant Facebook as the most relevant choice for Sri Lankan youth, Airtel has truly cemented its position as the leading mobile internet service provider in the country.

Airtel Supports Disaster Victims with Technology

01 June 2017

Bharti Airtel, a leading global telecommunications company with operations in 17 countries across Asia and Africa, pioneered to assist those who are affected by the recent floods. Anyone can locate a missing Airtel customer through the number 0752443443 to find the last location of their loved ones during the disaster.

As at 01st of June 2017, ninety six (96) people are still missing after the torrential rains wreak havoc across fifteen districts of the Island. Victimized families are at unrest, largely depending on rescue missions to find information about missing people. Airtel rose with their trusted telecommunication facilities to help the affected community to recover from this adverse situation.

The facility aids to locate the missing ones via a SMS sent to Airtel. Airtel requests to SMS, the AIRTEL NUMBER (space) NAME of the missing person to 0752443443 and Airtel will revert to the customer with the last location of the missing person. Based on the location which the specific number was last used, the location is notified to the requester and the missing person will also be notified via SMS.

Concerned about the safety of the nation, Airtel has further initiated a free of charge safety alerts system to inform safe and risk-prone locations to its customers.

Acknowledging the vitality of being connected during an emergency, Airtel managed to restore all the affected towers within days. Airtel dedicated to provide uninterrupted service to its customers by keeping all their networks functioning while letting providing free calls & SMSs and were given higher recharge loans for Airtel user in the disaster areas to stay connected with the loved ones during the nation’s disaster situation.

Apart from the technological support given, Airtel employees volunteered to hand over much needed recovery items for the disaster victims impacting over 5000 members across kalawana, Molkawa, Thalawama and Agalawatte effected communities.

Testimony from Rathnapura: “Airtel network was the only network which was connected during the 3 days of the heavy rain” – Ms. Pavithra Nisansala Wimalasooriya – Asst. Divisional Secretary, Kalawana – Ratnapura District.

Movie experience on your smartphone with ‘Airtel MOVIE BOX’ for the first time in Sri Lanka

22 May 2017

For the first time in Sri Lanka, Airtel Lanka has introduced a high definition movie portal – ‘Airtel Movie Box’ - for the smart phone users across the country. The dedicated service will offer highly sought after Sinhala movies giving ultimate viewing pleasure with user-friendly feel. Airtel Movie Box was unveiled by Airtel’s Brand Ambassador Pooja Umashankar at a recent press conference held in Colombo.

Airtel Movie Box, the largest Sinhala movie data base, offers over 500 movies in high definition video quality and will be available digitally for Airtel customers island-wide. The service will revive movies going back to the golden era of the silver screen to latest release adding the greatest convenience of availability for viewing any time, any day from anywhere from a smartphone.

Airtel is launching this app in exclusive partnership with Evoke International to provide customized solutions to the rapidly growing young online audience. In line with the objective of developing local talent, Airtel Lanka partners with local talent to empower local community and move forward supporting each other for innovation.

“Airtel takes great measures to understand each customer closely, engage them and introduce something new as our customer loyalty is all about being relevant and superior. Consumer behaviour is changing rapidly and for them to remain loyal, we must identify and meet their requirements even before they express them. Being a telecommunications service provider, it gives us the opportunity of connecting people and contribute to the growth of industries in a country. Airtel will continue to invest more in high quality content from entertainment to education for the benefit of the youth of Sri Lanka,” Mr. Jinesh Hegde, Chief Executive Officer of Airtel Lanka, stated.

Sharing his views concerning the new initiative, Chief Executive Officer / Managing Director of Evoke International Mr. Lahiru Wickramesinghe said, “Airtel’s partnership with Evoke is one among many such initiatives that aim to invigorate the market and usher in superior services to Sri Lankan customers.”

Airtel Movie Box will be available for all Airtel customers for a conveniently affordable subscription of Rs.10 per day, Airtel’s 40% faster 3Ginternet position supported by the Telecommunication Regulation Commission (TRC) speed tests, will offer an uninterrupted streaming of data for the viewers. The exclusive service will be available for android phone users via an app, while other smartphone users can enjoy the service via www.videounlimited.lk. Any user can subscribe on a daily basis without requiring a monthly commitment, as the subscription is paid by the day.

“The Airtel Movie Box – powered by the Vindana mobile application, is a truly remarkable mobile application that adds value to the local entertainment industry. It largely benefits all Airtel customers, as they now have access to a vast variety of local movies on their very own mobile device, opposed to having to visit the cinema, in order to watch a new movie release. I applaud Evoke International and Airtel Sri Lanka, for its support in the propelling of the local entertainment industry; and I am proud that our nation has been given the opportunity to explicitly present its rich culture and values.” Actor & Director - Mr. Channa Perera stated.

About Bharti Airtel Lanka (Pvt) Ltd.

Bharti Airtel Lanka a member of the 3rd largest telecommunication network provider with a global footprint of 20 countries, commenced commercial operations of services in Sri Lanka in 2009, and was the fastest operator to reach 1 million customers. Airtel’s CSR policy takes a stand to be ALIVE to the needs of society as we want them to feel INCLUSIVE by enriching their lives through the act of RESPECT for all stakeholders, are truly lived across the entire supply chain of partners, customers and youth – as Airtel Lanka’s commitment to the society. Registered under the Board of Investment in Sri Lanka, Airtel Lanka provides digital mobile services that include voice, data and enterprise solutions. For further details please visit: www.airtel.lk

About Evoke International (Pvt) Ltd.

Evoke International (Pvt) Ltd, established in 2007, is a fully-fledged solutions provider that delivers solutions and systems to bring about prevalent business enhancements to clients of various stature, via accessibility to an extensive range of expertise in the domain of innovative, effective and expedient value added services; the company has proved to aid in the propelling of the Mobile Service Market into the future, via effectively developing, managing and marketing mobile related solutions. The company’s success has further been recognized internationally, this has enabled it to harness clients from markets in the Middle Eastern and African countries. With Evoke; innovation, modernization and enhancements can be considered its forte; the company constantly strives for excellence and advancement, principally in the specialty of entertainment solutions.

Airtel Lanka deploys Gemalto’s device management platform to strengthen its promise of 40% faster internet

08 May 2017

For the many customers who have upgraded their smartphones and experienced interruptions in their internet services, Airtel has provided a solution. With its latest tie up with Gemalto (Euronext NL0000400653 GTO), Airtel Lanka is now able to automatically detect and configure most of its subscriber devices automatically without human intervention, thus allowing users to enjoy uninterrupted access to their favorite internet sites. Gemalto’s LinqUs Device Management platform is currently one of the most advanced in the world. It boasts one of the largest knowledge repository of over 100,000 device references. Which is constantly being upgraded and includes the latest local, and even non-branded models not recognized by GSMA.

Speaking on the occasion Mr Jinesh Hegde said “Youth are always the early adopters of any trend, it is the same with smart phone devices. However we find that a lot of them experience interruptions to their internet services because networks fail to correctly identify the type of device and device settings. With this service we will be able to offer uninterrupted services regardless to the kind of device upgrade. Thus allowing our customers to experience 40% faster internet.”

“In Sri Lanka the smartphone vendors are competing to launch low cost models to capture the local market, increasing device diversity like never before,” Said Micheal Au, President South Asia and Japan at Gemalto. He further added, “With our complete solution, now Airtel can not only save up to 40% of customer care costs due to configuration related issues, but also boost customer intimacy and revenues with accurate analysis of devices and usage patterns.